NUTS is a lookbook of ideas that asks, Who are we underneath the clothes we wear? It shifts emphasis away from big names and industry teams, favoring the quieter side of image making and sourcing from far corners of rural and metropolitan places all over the world. NUTS is not about renown—no movers/shakers, up-and-comers, cultural figureheads, cozying up to downtown personalities, etc. It is at first glance (and at closer inspection) an incoherent slew forced onto pages using a limited toolkit: black ink, recycled paper, a single typeface, a feeling. NUTS is not a zine or a book or an archive or a glimpse of one world or a mirror on the wall but it is also all of those things.
NUTS is structured to value transparency, reacting to the ambiguous movement of money in the fashion world. All financial details, including production, event, and labor costs, will be shared to all collaborators, with the revenue used to continue the process and pay the contributors.
