“With the desktop-publishing revolution of the mid-1980s, typography and ‘fonts’ came within anyone’s reach. Since then we have seen a huge boom in the production of new typefaces. This book takes stock of what has been achieved in this period. Smeijers argues for the continuing validity of the traditional skills of drawing and shape-making, for the need to keep on making visual judgements. Meanwhile, the new industry standards, just being introduced, raise the level of the requirements for fonts, and this must limit their production. The essay ends with a proposal for a new ‘moral code’ for type designers.

"The book is supplemented with a selection and listing of the author’s own production as a graphic and type designer. It is published in association with the Royal Academy of Art in The Hague, on the occasion of an exhibition there of Fred Smeijers’s work, following the award to him in 2001 of the Gerrit Noordzij Prize.” –from the publisher